Changing the Script
As part of our recently launched good deeds initiative we are delighted to announce that we are working with The Y Homeless Charity in Leicester.
The Y is the leading youth homelessness charity for Leicester and Leicestershire offering supported accommodation for young people aged 16-25yrs, who have no safe place to call home. They provide individual support and guidance from a range of specialist workers and partners to help them move on to independence. As a local YMCA they also provide other community services including a drop-in centre for homeless adults, working with young people with disabilities, and a vibrant theatre. The theatre itself is a bustling live performance venue based in Leicester city centre. Built in 1900, The Y is the oldest surviving theatre in Leicester.
The first project we've been working together on is their new regular donations campaign. As little as £3 a month can provide a young person in crisis with a warm, safe place when they have nowhere to turn, so getting this message out to a wider audience is key.
Our campaign builds on the charity’s connection with the theatre to build a powerful tone of voice and identity across campaign collateral. 'Together we can change the script' reinforces the message that small, regular donations can really make a difference, with the theatre providing a rich vocabulary and tone of voice.