Introducing Crayola to the home baking aisle


We have been busy creating a fun Crayola Crafty Cooks brand to introduce them into the highly competitive home baking category for Fiddes Payne.

This imaginative children’s baking range has a playful illustration style, with oodles of rainbow sprinkles and bold graphics to encourage children to bake, create, decorate, make a bit of a mess and have lots of fun! Building on the existing Crayola branding we needed to ensure that this range sat squarely in the food aisle, with absolutely no doubt that it was a baking range.

Our yummy foodie creations will be hitting the shelves at Sainsbury’s soon!