Giving the gift of freedom
In an increasingly socially conscious world, charity donations are a popular gift. We were asked by Hope for Justice to help them launch their new gift donations initiative. They wanted to provide an option for supporters to donate to the charity on a friend or loved ones behalf.
We needed to consider all aspects of the customer journey as well as how best to communicate the great work Hope for Justice do in their mission to end modern slavery with a recipient audience who may not be familiar with the charity. Our concept was based around a set of bespoke wrapping paper-style illustrations to help portray inspiring stories of lives changed. Each story had a unique pattern which is used on the card so at the point of order you can select which story you want to send.