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Employee branding: Create engaging, exciting and inspiring internal comms with STB.
Recognising that employees are huge assets, successful companies don’t just consider external audiences but also invest in their employees; to attract, retain and inspire the best talent for their organisation. Internal communications are now as important as external ones and, what was once dubbed “poor mans comms”, is becoming as creatively rich as some of the most successful consumer campaigns. Financially it makes sense too, companies with engaged employees outperform those without by up to 202% (Business 2 Community).
If your employees have bought into your business and its positioning, there’s a good chance that customers will too. From the traditional top-down of official communications, including contracts, code of conduct, Health & Safety and increasingly corporate responsibility, to employee brand building initiatives of recognition and reward, training and peer-to-peer communication, internal communications have the opportunity to make all employees feel like they have an important part to play. Engaged and motivated employees are more likely to become company ambassadors than employees who aren’t. While guidelines are seen as a fundamental for delivering cohesive external communications, internal communication can be less constrained, allowing for more creative freedom. Whether it’s edgier, bolder or even cheekier, it can provide a rallying cry for current employees and future recruits; building teams whilst attracting and retaining the very best talent.