Live brief for NTU
We are really pleased to have still been able to run this years live brief with Nottingham Trent University.
The project is normally kicked off in person with a briefing lecture, but this year it was shown with a pre-recorded voiceover (Thanks Craig and Shervin)!
The interim critiques were then held as small online meetings, to review the students progress and feedback before the final presentation. We were really impressed with the quality of the work at this mid-point in the project, and interested to see how the current global situation was reflected in the students responses. With in-store dispensers and POS ideas replaced with mail-order bird food kits and keeping-in-touch proposals.
We're looking forward to reviewing the finished designs in a couple of weeks, and intrigued to see the ingenuity on show in creating final mock-ups and presentations whilst in stuck in lock-down. Good luck NTU!