Packaging designed to perform


Odlo FW17 Packaging

Odlo’s innovative and technology led collection of high performance sportswear is designed to be active, whatever the weather.

Our brief was to design a range of packaging for FW17 to connect and emphasise those key characteristics and build on Odlo's long heritage of performance. Featuring hero sports activity imagery, iconography and technical garment illustrations, the result is a packaging design that communicates and inspires performance across three core categories - Active, Natural, Performance. Showcasing the new Ceramiwarm active cooling technology and Temperature Control System, the range of multi-language packaging includes hangers, hang tags, inlayers, boxes and stitch-on tags.

Packaging designed to perform, whatever the weather.