4TRADE Brand Redesign
Travis Perkins PLC
Following a product review the 4TRADE range has been evaluated and rationalised, creating a smaller selection of quality branded products at lower prices.
To support this change we have created a credible identity and consistent positioning that customers and colleagues will engage with. The target audience is central to the new branding; putting the heroic tradesman at the heart of the identity – a strong and forthright brand icon has been illustrated to interact with a word mark that visually unifies the 4TRADE name. Both of which are presented in the brand shield that conceptually protects the heroic tradesman from the toughest job.