Digital Campaign

Centrica

Centrica is an international energy and services company, with strong brands like British Gas and Hive. Their business is founded on a 200-year heritage of serving people. The needs of their 25 million customers are rapidly changing and technology has become increasingly important in the delivery of energy and services.

We help Centrica create engaging content for their digital channels that can help explain and demystify the evolving energy sector. This can be anything from animations, infographics, literature, and graphic content for their website and social media channels.

We have recently created an animation to explain the new Ofgem price cap which was used to target professional stakeholders on Twitter. It resulted in 55% of the targeted audience viewing the animation which was a 10% uplift against previously targeted content.

Editorial and infographics design developed as part of the Centrica digital campaigns.
The illustrations help visualise all the necessary information through animation and infographics.
Example of an animation STB developed as part of the Centrica digital campaigns.