Full of Goodness Brand

Fiddes Payne

We were tasked to create a healthy brand to launch the Fiddes Payne pulses and grains into the convenience market.

With a product that’s jam-packed full of goodness, the brand needed to be natural and really emphasise the health benefits of the product. The packaging design includes a uniquely illustrated barcode, bespoke illustrations and natural photography to create a brand that’s full of flavour, has great shelf stand-out and will appeal to the health conscious individual who wants a nutritious choice without any fuss. It’s really good stuff!