Brand Identity Campaign
Kingston Technology is the world’s largest independent manufacturer of memory products. You are surrounded by their technology and you probably didn’t even know it!
Kingston Technology wanted to be the go-to brand for quality tech solutions for both consumers and businesses. But in order to stand out, they needed to establish their own “uniqueness” in the market. We created a new distinctive visual identity that was ownable to Kingston, and allowed them to bring their personality to life across their communications.
We wanted to develop a benefit-led messaging approach to communications. Creating an emotional connection with the audience and putting Kingston firmly in the hearts and lives of their customers. It positions Kingston as a brand that can help and benefit many aspects of your life, even parts you didn’t realise.